A crisis is anything that can significantly disrupt an organization and threaten the ability to accomplish its mission. At stake, even in a relatively minor crisis, is the organization's reputation which has operational and financial consequences if not handled expertly.

Large and small, public or private, all organizations face potential crises for which they need to be prepared. RMD Communications has counseled many public and private organizations over the past decade on preparing for and handling a wide variety of crises. Such experience has included preparing comprehensive crisis anticipation and management plans, training participants to carry out the plan, and working with the client organization's team once the crisis is a reality.

Helping organizations prepare effective crisis management plans is a special expertise, requiring a senior professional with a special combination of direct news media experience and organizational communications skills. Those characteristics are unique to RMD Communications .