Dealing effectively with the news media in interviews and news conferences is a critically needed skill for executives representing organizations in the public eye. Dick Daniels has trained several hundred executives and spokespersons from a wide variety of organizations to handle both friendly and hostile interviews and to adapt their responses to the media's questions into proactive opportunities to communicate key messages important to that organization's objectives. Intensive half- and full-day workshops using "real life" questions the client will likely encounter are videotaped and then closely critiqued to provide individualized training for each workshop participant.